Reporting into the Head of Revenue Operations & Technology, this role ensures Salesforce, HubSpot, and associated platforms operate efficiently, with accurate data flow, strong automation, and clear system structure.
This is a hands-on technical and operational role focused on maintaining and improving the infrastructure that underpins sales, marketing, and customer management processes.
This vacancy can be based in either our London office in Shoreditch or our headquarters in Stamford, Lincolnshire.
Core Accountability:
The CRM & Systems Specialist is accountable for:
-
CRM system configuration and optimisation (Salesforce & HubSpot).
-
Data integrity, flow, and field mapping across platforms.
-
Lead routing, allocation logic, and automation workflows.
-
CRM training, documentation, and user support.
-
Acting as the connector layer between CRM systems and external platforms (e.g. Netsol).
Responsibilities Include:
1. CRM Configuration & System Management
-
Configure and maintain Salesforce and HubSpot to support business processes.
-
Manage fields, objects, workflows, and system structure.
-
Ensure systems remain aligned with commercial and operational requirements.
-
Support ongoing system improvements and enhancements.
Success Measures:
- Systems configured accurately and efficiently.
- Minimal system errors or disruptions.
- Strong alignment between system setup and business needs.
2. Data Flow, Integration & Field Mapping
- Manage data flow between Salesforce, HubSpot, and Netsol.
- Maintain accurate field mapping and deal synchronisation across systems.
- Monitor and resolve data inconsistencies, duplication, and errors.
- Ensure reliable and consistent pipeline data across platforms.
Success Measures:
- Accurate and consistent data across all systems.
- Reliable deal and pipeline synchronisation.
- Reduction in data errors and manual corrections.
3. Lead Routing & Automation
- Build and maintain lead routing rules and allocation logic.
- Develop and optimise automation workflows to improve speed and efficiency.
- Ensure leads are distributed accurately and in line with business rules.
- Continuously refine automation based on performance and feedback.
Success Measures:
- Faster lead response times.
- Efficient and fair lead allocation.
- Reduced manual workload for Sales and Marketing teams.
4. CRM Training, Support & Documentation
- Deliver CRM onboarding and training for new and existing users.
- Create and maintain clear system documentation and user guides.
- Provide day-to-day support and troubleshooting for CRM users.
- Reinforce best practice usage across the business.
Success Measures:
- High user adoption and confidence.
- Clear, accessible documentation.
- Reduction in user errors and support queries.
5. Systems Integration & Connector Layer
- Act as the operational connector between Salesforce, HubSpot, Netsol, and other systems.
- Support integration projects led by the Head of Revenue Operations & Technology.
- Assist in testing (UAT), rollout, and optimisation of new tools and system changes.
- Ensure stability and reliability across the commercial tech stack.
Success Measures:
- Stable and reliable system integrations.
- Smooth rollout of system updates and changes.
- Strong support for wider technology and automation initiatives.
The Candidate:
- Experience working with Salesforce and/or HubSpot in a hands-on capacity.
- Strong understanding of CRM configuration, workflows, and data structures.
- Experience with integrations, APIs, or middleware tools is beneficial.
- High attention to detail with strong problem-solving capability.
- Ability to support both technical and non-technical stakeholders.
- Organised, process-driven, and comfortable working in a fast-paced environment.
Why Charles & Dean?
- Private Healthcare through Vitality
- Access to Spill Mental Health Support
- Access to Octopus Money Financial Advice
- Enhanced Sick Pay
- Cycle to Work Scheme
- Company Pension
- Referral Programme
- Company Events
- Free Parking
- 22 days Annual Leave, plus Birthday Day Off and 1 x Wellness Day per Quarter
This vacancy applies to either our office in Shoreditch, London or our headquarters in Stamford, Lincolnshire.
As we are regulated by the Financial Conduct Authority, you must be comfortable in ensuring you are compliant with all company and regulatory policies and procedures. You must maintain accurate customer records to support our ongoing CRM strategy.