Attending LAMMA is an annual event for the Charles & Dean team. Bracing the January weather to meet farmers and suppliers from across the UK and Ireland over the 2 day event. The show (17-18 January 2018), which is the last event to be held at the East of England Showground in Peterborough, will be the largest LAMMA ever, with more than 900 exhibitors and over 40,000 visitors from across the UK and abroad.
Farmers, contractors and other rural businesses looking to improve their bottom line have an excellent opportunity to quiz hundreds of manufacturers and suppliers of farm machinery, equipment and agricultural services at the LAMMA show. The event has cemented its reputation in recent years as being the biggest and best of its type. Last year more than over 850 exhibitors provided an unmatchable array of equipment and expertise for over 40,000 visitors. LAMMA is now recognised as the place to do business, and many farmers will be looking to take advantage of the change and opportunities that lie ahead through considered investment in machinery and systems that can help reduce costs and/or raise productivity.
Elisabeth Mork-Eidem, group head of events at Briefing Media, which owns the LAMMA Show, said the event continued to grow in size and stature and remained a key diary event for the industry, in the UK and beyond, ‘LAMMA is a highly informative event, while retaining its informal, friendly atmosphere. It is a great place to talk through new opportunities and to make new contacts, and also to catch up with old friends. Last year we heard of many positive conversations that resulted in a significant amount of business, and we fully expect that to continue as key decision makers across agriculture continue to gear up for the future.’
Most leading manufacturers will be attend, many showing new tractors, combines, drills and cultivation equipment. In addition, LAMMA’s ethos of hosting smaller agricultural engineering and machinery companies from across the UK continues, giving visitors access to a vast array of innovative products.